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Though Hilton had grown considerably in recent years, largely through acquisitions, including DoubleTree, Embassy Suites, and Hampton Inn, it had taken on a heavy debt burden, and the stock was trading at a lower multiple that its competitors’. But the fundamental problem, Nassetta understood, was the company’s culture. “There was no culture of innovation,” he said. “It was more a culture of do it at a relatively slow pace and do it the way we’ve always done it.” Changing that would be a daunting challenge.