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On the Thursday a week before Thanksgiving, after Gebru had submitted the paper to the conference, she received a calendar invite without explanation to meet Megan Kacholia, Google Research’s VP of engineering, over a video call less than three hours later. The meeting lasted only thirty minutes, and Kacholia cut to the point: Gebru needed to retract the paper.

The request was a dramatic aberration from the way Google and the rest of the industry handled research. Like many labs at other companies, Google Brain had until then largely conducted itself as an academic operation and given researchers wide latitude to pursue the questions they wanted to. At times, the company reviewed papers to ensure they didn’t expose sensitive IP or customer data. But researchers like Gebru had never known the company to block or retract a paper simply for shedding light on inconvenient truths. That Google was even willing to pull this move, some researchers would later reflect, was not only because of the new competitive pressure from OpenAI but also because of the work OpenAI had done to legitimize withholding research after GPT-2.