Some eighty years after Flaubert imagined his Emma Bovary, during the thirties of our own century, another great novelist, Herman Broch, wrote that however heroically the modern novel may struggle against the tide of kitsch, it ends up being overwhelmed by it. The word “kitsch” describes the attitude of those who want to please the greatest number at any cost. To please, one must confirm what everyone wants to hear, put oneself at the service of received ideas. Kitsch is the translation of the stupidity of received ideas into the language of beauty and feeling.