But he could see Roland was still thinking about muslins. He gave up and said, âDid you see about McKinsey?â Roland was glancing at Alice. âUm, no. I donât think so?â âTheyâve been caught consulting on how to maximise opioid sales in the US. How to push higher doses and make doctors prescribe more.â
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As we sipped tea in his office after our tour, we chatted about why the United States was then mired in production difficulties, unable to make much of the personal protective equipment that people wanted. âAmerican manufacturers constantly asked themselves whether making masks and cotton swabs was part of their âcore competence.â Most of them decided not.â He put down his teacup and looked at me. âChinese companies decided that making money is their core competence, therefore they go and make masks, or whatever else the market needs.
âNo, um, heâs gone to McKinsey.â Eddie raised his eyebrows. âManagement consultant.â
He couldnât see how it made any difference to Tescoâs grand plans if he gave his presentation on Friday instead of tomorrow. But his manager insisted. It was irritating to be subject to someone elseâs arbitrariness. It was just a culture of performative zeal. McKinseyites were supposed to be the shock troops of capitalism, sacrificing themselves to smash through problems. James was supposed to be eagerly hurling himself into the fray. But he couldnât quite get himself geed up.
Roland grimaced. âYeah,â he said. âYeah.â And then, âYou know, I appreciate it. Million quid⌠yeah, great. Always useful. And I know Scotlandâs a small country. But really, this stuff isnât cheap. Oil and gas in Aberdeen is turning over billions. They probably spend a million quid a year on taxis. I think you really want to be thinking more like ten million, to make it worthwhile. Itâs not a pizza-delivery app weâre building here.â The advisers were taken aback, as if theyâd taken a chipolata to a dick-waving contest. Roland was delighted with himself.
But itâs something, when you think about it, how many babies were brought into those places, with rats as big as cats, roaches the size of mice, splinters the size of a manâs finger, and somehow survived it. You donât want to think about those who didnât; and, to tell the truth, thereâs always something very sad in those who did, or do.