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For instance, an in-depth investigation of Nokia's rise and fall in the smartphone industry between 2005 and 2010, which included interviews with 76 managers and engineers at Nokia, concluded that the company lost the smartphone battle not as a result of poor vision or a few bad managers but at least partly due to a โ€œfearful emotional climateโ€ that created company-wide inertia, especially in response to threats from powerful competitors.