The better, more subtle interpretation is that failure is a manifestation of learning and exploration. If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. And, for leaders especially, this strategy - trying to avoid failure by out-thinking it - dooms you to fail. As Andrew puts it, “Moving things forward allows the team you are leading to feel like, ‘Oh, I’m on a boat that is actually going towards land.’ As opposed to having a leader who says, ‘I’m still not sure. I’m going to look at the map a little bit more, and we’re just going to float here, and all of you stop rowing until I figure this out.’ And then weeks go by, and morale plummets, and failure becomes self-fulfilling. People begin to treat the captain with doubt and trepidation. Even if their doubts aren’t fully justified, you’ve become what they see you as because of your inability to move.

There are two parts to any failure: There is the event itself, with all its attendant disappointment, confusion, and shame, and then there is our reaction to it. It is this second part that we control. Do we become introspective, or do we bury our heads in the sand? Do we make it safe for others to acknowledge and learn from problems, or do we shut down discussion by looking for people to blame? We must remember that failure gives us chances to grow, and we ignore those chances at our own peril.

The instinct to exhort people to do their best work in challenging times is understandable. It’s tempting to believe that if we just hunker down, we can avoid failure altogether. It’s also wrong. The relationship between effort and success is imperfect. The world around us changes constantly and keeps presenting us with new situations. The best-laid plans encounter problems in an uncertain context. Even when people work hard and are committed to doing the right thing, failure is always possible in a new situation. Sure, sometimes failures are caused by people who are careless or don’t work hard, but even hard work can end in failure when a situation is new and different or some unexpected event happens. Finally, and most perversely, sometimes sheer luck allows you to mail it in and succeed anyway.

First, fear inhibits learning. Research shows that fear consumes physiologic resources, diverting them from parts of the brain that manage working memory and process new information. In a word, learning. And that includes learning from failure. It is hard for people to do their best work when they’re afraid. It’s especially hard to learn from failure because doing so is a cognitively demanding task. Second, fear impedes talking about our failures. Today’s never-ending chore of self-presentation has exacerbated this ancient human tendency. The pressure to look successful has never been greater than in this age of social media. Studies find today’s teens, in particular, are obsessed with putting forward a sanitized version of their lives, endlessly checking for “likes” and suffering emotionally from comparisons and slights, real or perceived. Our emotional reaction to a perceived rejection is the same as to an actual one, because it’s how we interpret a situation that shapes our emotional response. And it’s not just the kids who worry. Whether in professional accomplishment, attractiveness, or social inclusion, keeping up appearances can feel as necessary as breathing to full-grown adults. The real failure, I’ve found, is believing that others will like us more if we are failure-free. In reality, we appreciate and like people who are genuine and interested in us, not those who present a flawless exterior.

People such as James West and Jennifer Heemstra and Clarence Dennis skillfully applied the lessons they gleaned from painful setbacks as part of building successful and fulfilling lives. But we’re not hardwired to confront failure thoughtfully; we have to learn to do it.