Malcolm, J. “Nobody’s Looking At You: Eileen Fisher and the art of understatement.” The New Yorker. September 23, 2013. https://www.newyorker.com/magazine/2013/09/23/nobodys-looking-at-you Accessed June 12, 2018.

This story is exceptionally well told in the book Breakthroughs! by P. Ranganath Nayak and John M. Ketteringham (one of the best casebooks written on innovators who defied the odds), which describes Smith’s culture of mutual commitment as the true breakthrough.

I believe, to my core, that everybody has the potential to be creative - whatever form that creativity takes - and that to encourage such development is a noble thing. More interesting to me, though, are the blocks that get in the way, often without us noticing, and hinder the creativity that resides within any thriving company.

After receiving my Ph.D. in 1974, I left Utah with a nice little list of innovations under my belt, but I was keenly aware that I’d only done all this in the service of a larger mutual goal. Like my classmates, the work I’d championed had taken hold largely because of the protective, eclectic, intensely challenging environment I’d been in. The leaders of my department understood that to create a fertile laboratory, they had to assemble different kinds of thinkers and then encourage their autonomy. They had to offer feedback when needed but also had to be willing to stand back and give us room.

It is our job, then, to work each day to chart the right course and make corrections when, inevitably, we stray. I already can sense the next crisis coming around the corner. To keep a creative culture vibrant, we must not be afraid of constant uncertainty. We must accept it, just as we accept the weather. Uncertainty and change are life’s constants. And that’s the fun part.
The truth is, as challenges emerge, mistakes will always be made, and our work is never done. We will always have problems, many of which are hidden from our view; we must work to uncover them and assess our own role in them, even if doing so means making ourselves uncomfortable; when we then come across a problem, we must marshal all our energies to solve it. If those assertions sound familiar, that’s because I used them to kick off this book. There’s something else that bears repeating here: Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear. Doing all these things won’t necessarily make the job of managing a creative culture easier. But ease isn’t the goal; excellence is.