Catmull, E. & Wallace, A. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. New York: Random House, 2013. Print.

Having begun his career at Daini in 1982, when it was still under construction, Masuda was intimately acquainted with the plant. That knowledge allowed him to give each group detailed instructions about where to go and what to do. to give each group detailed instructions about where to go and what to do. Concerned that fear might interfere with workers' ability to remember his instructions, he made the groups repeat the instructions back to him before they left. The point was not to command action but to assist them in acting quickly should the situation change, and their safety be compromised.

1. Scott Cook interview with Michael Chui, McKinsey & Co., https://www.mckinsey.com/business-functions/strategyand-corporate-finance/our-insights/how-big-companies-can-innovate

1. Scott Cook, “Accounting for Intuit’s Success,” Stanford University Lecture, November 4, 2015, https://stvp-staticprod.s3.amazonaws.com/uploads/sites/2/2015/11/3594.pdf.

R. W. Shumaker, K. R. Walkup, and B. B. Beck, Animal Tool Behavior: The Use and Manufacture of Tools by Animals, Johns Hopkins University Press, Baltimore, 2011.

Notes

Chapter Four: Reinvention

1. Rose Gailey, Ian Johnston, and Andre LeSueur, “Aligning Culture with the Bottom Line: How Companies Can Accelerate Progress,” Hedrick & Struggles, www.heidrick.com/en/insights/culture-shaping/aligning-culture-eith-the-bottom-line-how-companies-can-accelerate-progress#RefN2