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She introduced new terminology (“words to work by”) that altered the meaning of events and actions in important ways; for instance, instead of an “investigation” into an adverse event, the hospital would use the term “study;” instead of “error” she suggested people use “accident” or “failure.” In subtle but important ways, Morath was trying to help people think differently about the work – and especially about what it means when things go wrong. These leadership actions comprise what I refer to as framing the work.