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There are two basic ways to achieving this effect.

  • First, reveal yourself. Don’t be afraid to share stories from your own experience and observations. Telling something about yourself, your own experience, or your unique view of the world creates intimacy, even though there may not be personal contact between you and the writer or speaker.
  • Second, use a direct, personal, and unpretentious style. Use words like we, you, and I rather than depersonalized words like one. Use warm words like friends and comrades. Speak or write directly to the listener as if he’s sitting right in front of you. Shorten your sentences. Be vigorous. Use clear language. Use crisp words.