Thatâs it! We exist not just to build, but to build great thingsâgreat buildings, a great culture, great client relationships, a great collaborative team, and it all adds up to building a great company.â And so, they discovered their purpose: We exist to build great things.
The DPR founding team came away from its âConstitutional Conventionâ with a clearly crafted vision based directly upon the framework in the vision chapter from Beyond Entrepreneurship. In addition to the purpose, they articulated four enduring core values (see the following page) and set an audacious goalâto become a truly great construction company by the year 2000âbrought to life with a vivid description composed of a dozen tangible images. These were: We will have consistently achieved the lowest possible safety modifier for a general contractor of our size. We have built a major project that has been recognized in an industry magazine. Following a pilot plant project, we are invited back to build a major manufacturing facility without competition. Our friends back East will mention that they have heard about DPRâs greatness. Our families will say we work for a great company. We are short-listed on every project in which we express an interest. For five consecutive years, we never missed an opportunity to be asked back by one of our past clients. We are used by a reputable authority on business as an example of a great company. We receive letters from customers and subcontractors praising DPR and their efforts. We will have minorities and women in senior-level estimator and project manager positions. A national magazine will have written a positive article about DPR and our success. We will routinely receive unsolicited referrals for major projects.