← Back

A friend once said of my earlier work that I wrote with a signature of “well-founded hope.” The mountains of systematic research, combined with my dedication to drawing insights from the evidence, provided the “well-founded” part. “But the message is always hopeful,” he said. “You demonstrate with evidence that good can become great, that people can build organizations worthy of lasting, that strong values can win in a hypercompetitive world.” Well-founded hope. This study only added to that signature for me. It made me feel even more hopeful and optimistic, not directly about the world at large, but about people. And people, after all, make the world.