Whichever path you take, we urge you to âthink designâ in every aspect of your business, from product development to marketing. Good design should permeate your companyâ buildings, processes, structures, products, the whole works.
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5.3. Design for Everyone
âEverything that needs to be created needs to be designedânot just products and marketing, but processes, experiences, organizations, forms, materials. At its core, designing simply means thinking through a problem and finding an elegant solution. Anyone can do that. Everyone should.
Being a good designer is more a way of thinking than a way of drawing. Itâs not just about making things prettyâitâs about making them work better.
Vocabulary gets in the way sometimes.
Design is not just a profession.
A customer is not only a person who buys something.
A product is not just a physical object or software that you sell.
You can employ design thinking for everything you do.
1: Start Where You Are
âDesign thinking can help you build your way forward from wherever you are, regardless of the life design problem you are facing. But before you can figure out which direction to head in, you need to know where you are and what design problems you are trying to solve.
Conclusion: A Well-Designed Life
âSo, if wayfinding is how you found your way into the life design you want to live, then itâs also the way to live it. Just keep building your way forward. Design isnât just a technique to address problems and projectsâitâs a way of living. One of the reasons that design thinking has worked so well in our Designing Your Life classes and consulting is that itâs so human.
Good strategy is design, and design is about fitting various pieces together so they work as a coherent whole.