Whichever path you take, we urge you to “think design” in every aspect of your business, from product development to marketing. Good design should permeate your company— buildings, processes, structures, products, the whole works.

Vocabulary gets in the way sometimes.

Design is not just a profession.

A customer is not only a person who buys something.

A product is not just a physical object or software that you sell.

You can employ design thinking for everything you do.

Designing your life is actually what life is, because life is a process, not an outcome.

If you can get that, you’ve got it all. We are always growing from the present into the future, and therefore always changing. With each change comes a new design. Life is not an outcome; it’s more like a dance. Life design is just a really good set of dance moves. Life is never done (until it is), and life design is never done (until you’re done).

Conclusion: A Well-Designed Life

“So, if wayfinding is how you found your way into the life design you want to live, then it’s also the way to live it. Just keep building your way forward. Design isn’t just a technique to address problems and projects—it’s a way of living. One of the reasons that design thinking has worked so well in our Designing Your Life classes and consulting is that it’s so human.

Good strategy is design, and design is about fitting various pieces together so they work as a coherent whole.