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After placing our order and having a friendly chat with Terri about the coming of spring (it was early March), we asked, “What makes you folks at Bean take such care with a customer? Why do you, Terri, put so much of yourself into your work?”

At first the question struck her as odd; we might as well have asked her, “Why do you breathe?” But she responded with characteristic cheer:

It starts with our president. From him on down, I just know that I’m appreciated. They don’t take me for granted. It’s the little things—the juice and cookies during the Christmas rush, the pat on the back, the thank-yous, the visits from the president. I got this job out of the want ads, just like any other job. But it’s not just any other job. They actually care about how I feel. I know I’m important.

If you want mediocrity, take people for granted, show no appreciation, and treat them like peons.