There are three things for you to do as a leader of a team. First, you should know the answers to the eight questions for your team, all the time. There are technologies available to help you do this, but the easiest place to start is to ask your team members, one person at a time. Whatever their answers are, you’ll always be smarter because of them, and you’ll always know you’re paying attention to something that matters.

Second, read on to understand more clearly how to build a great team, and how the lies you’ll encounter get in the way of that. Your role as team leader is the most important role in any company. And who your company chooses to make team leader is the most important decision it ever makes. You have by far the greatest influence on the distinctive local experience of your team. This is a weighty responsibility, but at least it’s yours. We want to help you step into it.

And third, when you’re next looking to join a company, don’t bother asking if it has a great culture—no one can tell you that in any real way.

Instead, ask what it does to build great teams.

What all of these things have in common is that they move information across an organization as fast as possible, and do so to empower immediate and responsive action. Their underlying assumption is that people are wise, and that if you can present them with accurate, real-time, reliable data about the real world in front of them, they’ll invariably make smart decisions. It’s not true that the best plan wins. It is true that the best intelligence wins.

The more frequent sense-making rituals you establish on your team, the more information you will liberate, the more intelligence you will generate, and the more trust you will engender. Trust can never emerge from secrecy. Frequency creates safety.

As a leader, you are trying to unlock the judgment, the choices, the insight, and the creativity of your people. But, as we’ve seen in the last two chapters, the way we go about this doesn’t make much sense. We cloister information in our planning systems, and we cascade directives in our goal-setting systems. Instead, we should unlock information through intelligence systems, and cascade meaning through our expressed values, rituals, and stories. We should let our people know what’s going on in the world, and which hill we’re trying to take, and then we should trust them to figure out how to make a contribution. They will invariably make better and more authentic decisions than those derived from any planning system that cascades goals from on high.

This wasn’t a moment to stand back and let the team figure out what to do on their own. I needed to make sure people knew exactly what they were working on and had the tools to find solutions as fast as possible. I had to command and control.

In a crisis, everyone has their job:

• If you’re an individual contributor, you need to take your marching orders and start marching. Do your core job while continuing to look for and suggest other options to solve the issue. Try not to speculate or gossip. If you have concerns or suspicions, report them up the chain, then get back to work.

• If you’re a manager, you need to relay information from leadership without overwhelming or distracting your team. Check in with the team a couple of times a day—try not to harass them more than that (hourly messages just freak everyone out). You need to be there for them, not just to ensure that the work is getting done, but also to make sure they’re okay. You’re the first line of defense against burnout. The pressure, stress, red-eyes, and bad food in the middle of the night will get to people. You may need to give everyone a break—even during a crisis. Remember to set expectations and limits. You’ll probably have to work over the weekend. Okay. That happens. But tell your team what the plan is: we’ll work hard on Saturday but everyone needs to get out of the office at 5 p.m. and then we’ll have a check-in on Sunday night.

• If you’re the leader of a broader group or company, you probably spent years of your life unlearning the tendencies of micromanagement. Well, if you’re in a crisis then it’s time to be a micromanager again.

You’ll need to dig into the details—all the details. But you can’t make every decision on your own or fix everything single-handedly. You have experts, so you’ll need to delegate to them. Agree on the microsteps that need to be taken, but allow them to take those steps without you. Schedule check-ins in the morning and at the end of the day and instead of getting the usual weekly or biweekly reports from your team, start going to their daily meetings. You have to be in there, listening, asking questions, and getting necessary information in real time. You might have to be the conduit of that information to the rest of the company, to investors or reporters or whoever else is watching this situation like a hawk. You need to be able to answer their questions. You need to keep up their confidence that you’re getting somewhere.

Clear your calendar of nonessential meetings. Focus entirely on fixing the problem. And don’t let yourself get knocked off balance— you’re human. Don’t make things worse by losing your mind and ignoring the things you need to keep your head on straight. That might be exercising or resting or having dinner with your family or lying on the floor under your desk for ten minutes quietly singing show tunes. Whatever you need. And remember, your team is human, too—people need to go home. They need to sleep. They need to eat. And they need to feel like things are getting better.