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...for those employees given mainly positive attention—that is, attention to what they did best, and what was working most powerfully for them—the ratio of engaged to disengaged rose to sixty to one.

Positive attention, in other words, is thirty times more powerful than negative attention in creating high performance on a team. (It’s also, if you’re keeping score, twelve hundred times more powerful than ignoring people, but we haven’t yet come across a management theory that advocates ignoring people.)