To create pervasive disengagement, ignore your people. If you pay them no attention whatsoever—no positive feedback; no negative feedback; nothing—your team’s engagement will plummet, so much so that for every one engaged team member you will have twenty disengaged team members.

...for those employees given mainly positive attention—that is, attention to what they did best, and what was working most powerfully for them—the ratio of engaged to disengaged rose to sixty to one.

Positive attention, in other words, is thirty times more powerful than negative attention in creating high performance on a team. (It’s also, if you’re keeping score, twelve hundred times more powerful than ignoring people, but we haven’t yet come across a management theory that advocates ignoring people.)

The deepest principle of human nature is the craving to be appreciated,” wrote William James, the father of American psychology. It is impossible to be motivated and do great work if you don’t feel that somebody cares and appreciates what you do.

Studies have shown that for people to be happy and productive at work, they need to experience positive interactions (appreciation, praise) vs. negative (reprimands, criticism) with their manager/coach in a ratio of at least 3:1. (Watch out: For a marriage to work, you actually need a 5:1 ratio!!) So make it a simple habit to thank people each and every day —

and that includes using the word generously in emails to your team.

One way to begin is to visit Barbara Fredrickson’s website (http://positivityratio.com/). Take her “Positivity Self Test”—a twenty-question assessment you can complete in two or three minutes that will yield your current positivity ratio. Then establish a free account and track your ratio over time.

Numerous studies show that we process negative and positive information differently. You might say we’re saddled with a “negativity bias.” We take in “bad” information, including small mistakes and failures, more readily than “good” information. We have more trouble letting go of bad compared to good thoughts. We remember the negative things that happen to us more vividly and for longer than we do the positive ones. We pay more attention to negative than positive feedback. People interpret negative facial expressions more quickly than positive ones. Bad, simply put, is stronger than good. This is not to say we agree with or value it more but rather that we notice it more.