Each truly effective leader cultivates his or her mastery in a way that communicates to us something certain and vivid. Itâs as if we trust leaders only when theyâve proven to us that theyâve opened more doors than we have, seen round more corners than we have, dived deeper than we have, taken themselves more seriously than we have. We trust the seriousness of this. We trust its predictability. We are drawn to its specialness. We sense its authenticity. We are attracted to the beautiful clarity of great ability, the brief moments of awe. We ignore everything else.