3.3. Evolution Versus Disruption Versus Execution
âEven starting something new in a big company wonât protect you. Youâll have to deal with politics, jealousy, and fear. Youâre trying to change things, and change is scary, especially to people who think theyâve mastered their domain and who are completely unprepared for the ground to shift under their feet.
Related Quotes
The choice is not between hands-on or hands-off. In our research, the entrepreneurs who led their companies from start-ups into some of the greatest corporations in history generally had both a hands-on style and an empowering style. No matter how big their companies became, they remained closely connected to their people, hyper-aware of facts on the ground, and directly engaged in strategic imperatives. If you lose your voracious curiosity about tactical details, if you lose passionate interest in people and how they are feeling, if you insulate yourself in the protective cocoon of executive comforts, you may well wake up one day to discover your company has already entered a doom loop of decline and self-destruction.
Your company is an organism; its cells need to divide to multiply, they need to differentiate to become something new. Donât worry about what youâre going to loseâthink about what youâre going to become.
Policies and control processes became so foundational to our work that those who were great at coloring within the lines were promoted, while many creative mavericks felt stifled and went to work elsewhere. I was sorry to see them go, but I believed that this was what happens when a company grows up.
Then two things occurred. The first is that we failed to innovate quickly. We had become increasingly efficient and decreasingly creative. In order to grow we had to purchase other companies that did have innovative products. That led to more business complexity, which in turn led to more rules and process.
The second is that the market shifted from C++ to Java. To survive, we needed to change. But we had selected and conditioned our employees to follow process, not to think freshly or shift fast. We were unable to adapt and, in 1997, ended up selling the company to our largest competitor.
The decision to disrupt businesses that are fundamentally working but whose future is in questionâintentionally taking on short-term losses in the hope of generating long-term growthârequires no small amount of courage. Routines and priorities get disrupted, jobs change, responsibility is reallocated. People can easily become unsettled as their traditional way of doing business begins to erode and a new model emerges. Itâs a lot to manage, from a personnel perspective, and the need to be present for your peopleâwhich is a vital leadership quality under any circumstancesâis heightened even more. Itâs easy for leaders to send a signal that their schedules are too full, their time too valuable, to be dealing with individual problems and concerns. But being present for your peopleâand making sure they know that youâre available to themâis so important for the morale and effectiveness of a company.
Experimentation creates tension. It carries a risk of failure. Moreover, when such experiments succeed, and companies innovate, people have to integrate change. The potential of failure and the need for change can terrify people. It can feel like the conflicts from their childhood that folks were programmed to avoid.