The job is to give a shit. To care. About everything.
I remember going to the Aston Martin factory once to have a meeting with the CEO. It was 9 a.m. and pouring as we drove through the lot. At one point we had to stop the car as a guy covered in bright yellow raingear and galoshes hurried across our path. When we got to the meeting, in comes the guy in the galoshes. It was the CEO. Andy Palmer had been walking the lot, personally inspecting each car that came off the line.
The CEO sets the tone for the companyâevery team looks to the CEO and the exec team to see whatâs most critical, what they need to pay attention to. So Andy showed them. He stepped into the rain and looked at the engines, the upholstery, the dashboards, the exhaust pipes, everything. He rejected any car that wasnât perfect.
If a leader gets distracted from the customerâif business goals and spreadsheets full of numbers for shareholders become a higher priority than customer goalsâthe whole organization can easily forget whatâs most important.