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First, your inner creative Essence provides the quality of intuition: a direct knowing without conscious reasoning. Intuition has always been a powerful mainstay of great business, but until fairly recently it has been denied as a business tool in the era of overdependence of analysis…

A second quality, will, begins to fill in the picture. It is the part of you that can take responsibility. It is the ground of your creative actions. People who are creative in business have a compelling vision or mission, and this exemplifies will…

The third quality of Essence is joy. This book could have been called The Joy of Business because, for all the work and frequent difficulty that creativity entails, it always brings a sense of joy. When you get a hint of your own creativity or potential, you always feel this bright, shimmering quality of joy. It is best related to the art quality of balance. When you have balance within yourself and between all parts of your life, you experience the joy of the flow of creativity.

We often talk about creativity in terms of breakthrough. And to break through a wall of fear and criticism that might stop you, you need a fourth quality, strength. Creative business people take appropriate risks. Their strength allows them to do that without even seeing risks as risky. This inner strength overcomes fear….

Finally, you can draw on a fifth quality of Essence, compassion, to completely bring your creativity into the world. This compassion isn’t the mushiness of do-gooders. Instead it is loving kindness, first for yourself and then for others. When you operate from this compassion you nurture your own ability, recognise your own creativity and that of others. It causes you to experience the ultimate Eureka! feeling of ā€œI Am.ā€ Creative business people can implement their creativity so well because they have that confidence in their own creativity and bring it out in others too. Compassion of this sort is best related to the art principle of harmony, and you can see how it creates harmony, not only among all the qualities of Essence but also in your business life.