Most people want to do more than bring home a paycheck. They want work they can believe in and that has meaning. This may not be true of all people, but it’s certainly true of the people most likely to be solid contributors to a great company. Tap into the basic human desire for meaningful work and the traditional management problem of “how to motivate employees” largely evaporates. People will be self-motivated when doing work they believe in.

Instead, we are drawn to activities in which we find joy. We can’t always explain why, but some activities seem to contain ingredients that breathe life into us, that lift us up out of ourselves to reveal something finer, more resilient, and more creative. Each of us is different, of course, so each of us finds this joy in different activities, yet each of us knows this feeling. And when our work does indeed bring us this joyful ingredient, when we do indeed feel love, even, for what we do, then we are truly magnificent.

In our sense of unity with a masterpiece, we lose our heads, forget all the trivial mind chatter, meet our own Maker. As the Sufis say, “Painting and Painter are one.

Each individual has a meant-to-be, a particular blending of talents and capacities that can guide him to achievement. Everyone you recognise as creative - not only our speakers but also such luminaries as Einstein, Picasso, Beethoven - has in common the amazing ability to express his own unique purpose here on earth. They have found that true creativity is being themselves. When Leonardo DaVinci was asked to name his greatest accomplishment, he answered, “Leonardo DaVinci.

Strengths of character result from habit. . . . We acquire them just as we acquire skills. . . We become builders, for instance, by building, and we become harpists by playing the harp. So too we become just by doing just actions, temperate by doing temperate actions, brave by doing brave actions.

—Aristotle.