The other thing exceptional people seem to have is a special talent for converting life’s setbacks into future successes. Creativity researchers concur. In a poll of 143 creativity researchers, there was wide agreement about the number one ingredient in creative achievement. And it was exactly the kind of perseverance and resilience produced by the growth mindset.

The successful creative business leaders who speak to our classes don;t strive. They apply themselves to a task for the sheer joy of doing it. It is in this sort of effort that you, too, can experience your inner creativity.

In our Stanford classes, we recommend this: Get to work on something (almost anything) productive, with the simply (even foolish) confidence that the work that’s in front of you is part of your answer.

Our present theory is that devotion to a task at hand puts us in harmony with our creative source. We dedicate ourselves to work itself, not to a false personality.

Many of us have a romantic idea about how creativity happens: A lone visionary conceives of a film or a product in a flash of insight. Then that visionary leads a team of people through hardship to finally deliver on that great promise. The truth is, this isn’t my experience at all. I’ve known many people I consider to be creative geniuses, and not just at Pixar and Disney, yet I can’t remember a single one who could articulate exactly what this vision was that they were striving for when they started.

In my experience, creative people discover and realize their visions over time and through dedicated, protracted struggle. In that way, creativity is more like a marathon than a sprint. You have to pace yourself.

Creativity is not just about making fascinating inventions or great works of art. It has to do with shaping your life and cultivating your very soul.