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Zhang finds another beacon in the writings of Immanuel Kant, the nineteenth-century German philosopher whose “categorical imperative” holds that we must never regard human beings as mere tools. In a long-ago meeting with the authors, Zhang echoed this belief when he laid out his aspirations for Haier: “We want to encourage employees to become entrepreneurs because people are not a means to an end but an end in themselves. Our goal is to let everyone become their own CEO.