Those who see life, business, and the pursuit of accomplishment as about finding that one big hit—the one big lucky break—fail to grasp how true greatness happens. No great company, no great career, no great body of work comes about by a single event, a single flip of the coin, a single hand played. Of course, persistence doesn’t guarantee success; and the best leaders understand that they may need to change strategies, plans, and methods on the long path to building a great company. But they also understand and live out this simple truth: Luck favors the persistent.

His analysis showed that the most effective CEOs were not charismatic but were remarkably persistent and humble. They excelled not at self-promotion but at nurturing talent in their teams. Instead of aspiring to a possible second career as standup comedians or reality TV stars, these effective leaders worked to make other people shine and especially get people working together as a high-performing team.

Think about this: we have inspirational stories—both real and imaginary—of people who went from extreme poverty to mega wealth, from alarming sickness to obsessive health freaks, and from ignorance to wisdom. However, we don’t even bother making up stories of bosses who went from terrible to amazing. If we did, they would probably be classified as science fiction. In contrast, and as earlier chapters have demonstrated, there is no shortage of real-life examples for leaders who were great until they deteriorated. The pathway from good to bad seems much easier than the one going from bad to good.

As with his management team and employees, Pressler set the stage for working well with the company’s board of directors by being straightforward, communicative, and organized and by listening well. Gap Inc. had had only two CEOs in its entire history. As a first-time CEO, Pressler did not pretend to be an expert in working with a board, and his disarming candor about being a neophyte was exactly the right approach. The board was thrilled at the prospect of starting a partnership based on mutual openness and respect. “Later on, when I started to present strategy to them, they were very dynamic and engaged,” Pressler says.

Or, as Bill liked to say: “If you’re a great manager, your people will make you a leader. They acclaim that, not you.” He attributed this mantra to Donna Dubinsky and usually included the not-so-flattering story behind it. Donna worked with Bill at Apple and Claris, the software company that was spun out of Apple. Bill had been a big shot at Apple, VP of sales and marketing, and had been very successful at Kodak. In both companies he had been detail oriented, frequently micromanaging his team members. That worked pretty well, so when he took on the CEO role at Claris, he figured it was his job to tell everyone what to do. Which he did. Late one afternoon Donna dropped by Bill’s office and told him that if he was going to tell everyone what to do, they were all going to quit and go back to Apple. No one wanted to work for a dictator. She added a bit more wisdom for the first-time CEO: “Bill, your title makes you a manager; your people make you a leader.