Throughout the document, she had circled every time she had said âuh,â âum,â and âer.â And there were a lot of them.
The transcript had highlighted the problem.
In the weeks that followed, Lindsey worked to cull the hesitations from her presentations. She practiced what she was going to say, scripted answers to questions in advance, and paused when necessary to get back on track.
And, it worked. She used fewer ums and uhs, and her pitches got sharper. In the next month, for example, she converted almost a third more potential prospects into clients. Cutting the fillers had made Lindsey a more effective communicator.