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Call it country trap, hick-hop, or anything else you want, but “Old Town Road” is clearly atypical. This genre-flouting, boundary-busting tune defies classification. Too rap to be a country tune and too country to be a rap song, it blends conventions to create something new and different.

But while the song itself is atypical, the reason for its success was far from it. In fact, its success was downright predictable. Its unusual nature was exactly why it became a hit.