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It’s time to break apart a 50-year-old business term — strategic planning — and think about it in terms of two distinct activities: strategic thinking and execution planning. Each requires two very different teams and processes.

Strategic thinking requires a handful of senior leaders meeting weekly (it’s not sufficient to do strategy work once a quarter or once a year) in what Jim Collins calls “the council.” It’s a meeting separate from the standard executive team meeting. Rather than getting mired in operational issues, the strategic thinking team is focused on discussing a few big strategic issues including those outlined in the SWT and 7 Strata tools summarized below.