A frenetic approach just makes the company even more unstable. One, youâre not likely to be right. Two, even if you are right, nobody knows what the heck youâre doing. Three, you havenât bothered to listen to anybody, so you have strained relationships you want to cement. Now, if youâre going to run out of money in five or six days, youâve got a bit of a different story than if youâre going to run out of money in ninety days. Thatâs what I call the âburning platformâ problem. If youâve got a burning platform problem, you donât have a lot of time, so you have to take things in two steps. You have to gather your team together and say, âGuys, before we do anything else, we had better put this fire out. Then weâll take a deep breath.ââ - Henry Schacht.