Handling a company’s growth successfully requires three things: an increasing number of capable leaders; a scalable infrastructure; and an effective marketing function.

Whatever challenges exist within the organization can be traced to the cohesion of the

executive team and its capabilities in prediction, delegation, and repetition.

In addition to seeking culture t, it is critical to hire people who can deliver on the Brand Promises and activities underpinning your strategy…

However, it’s HOW you deliver on your promises where differentiation occurs.

As Porter summarizes, “A company can outperform rivals only if it can establish a difference that it can preserve.