Even if they have the exact skills that I’m looking for, it’s better not to try to fit a round peg into a square hole. Each of us ought to be working in an environment that we love with the people who share our passions. And if along the way we realize that we’re meant to do something else, let’s celebrate that instead of seeing it as a failure.

Nothing is tougher and more time-consuming than having to replace people who haven’t kept up with the growth of the business.

Articulating a similarly clear and differentiated strategy, supported by a strong core culture that can deliver on the brand’s promises, is the key for any company wanting to scale up.

However, it’s HOW you deliver on your promises where differentiation occurs.

To realize a vision, you need people doing stuff!