As Confucius said, âHe who chases two rabbits catches neither.â The key is sequencing a series of #1 priorities that keep everyone focused and heading in the same general direction together.
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To answer the second question, you canât implement any of what weâve taught in this book unless Rockefeller Habit #1 â âThe executive team is healthy and alignedâ â exists. The order in which you implement the other habits doesnât matter.
So the art is to find the right balance between setting a direction and keeping practical.
If your people donât know what the direction is, they wonât know where to go. The result: Energy dissipates, momentum slows, morale plummets, and the company drifts. Itâs not a pretty picture. Making sure everyone sees the same picture and then understands what that picture means, Parson says, requires âmore contact with people, more opportunities to meet them, and more communication.
One of the major traps for new leaders, however, is to select the wrong priorities - or, more colorfully stated, pick the wrong battles.
Courage rather than analysis dictates the truly important rules for identifying priorities:
⢠Pick the future as against the past;
⢠Focus on opportunity rather than on problem;
⢠Choose your own directionârather than climb on the bandwagon; and
⢠Aim high, aim for something that will make a difference, rather than for something that is âsafeâ and easy to do.