Good Riddance Reviews

Methods for Finding Subtraction Targets

• Identify “stupid stuff.” Lisa Bodell, CEO of FutureThink, asks, “If you could kill all the rules that frustrate you or slow down your efficiency, what would they be?” A similar spirit propelled the Getting Rid of Stupid Stuff effort at Hawaii Pacific Health. Dr. Melinda Ashton asked healthcare workers to nominate anything in the electronic patient records system that “was poorly designed, unnecessary, or just plain stupid”—which generated 188 subtraction targets.

• Figure out the value and cost of your meetings. In their Meeting Reset, sixty Asana employees rated each of their standing meetings. They identified more than five hundred meetings that were of low value. And don’t forget the time that people spend getting ready for meetings. Bain, the management consulting firm, calculated that one company devoted three hundred thousand hours a year preparing for a weekly executive team meeting.

• Measure the burdens imposed by performance measurement. Are you spending so much time evaluating one another that you don’t have time to do your work? Deloitte’s leaders were appalled after they “tallied the number of hours the organization was spending on performance management— and found that completing the forms, holding the meetings, and creating the ratings consumed close to two million hours a year.”

• Catalog sources of email overload. The average employee spends 28 percent of their time dealing with emails. Is this true at your company (or is it worse)? Review the number, length, recipients, and timing of the emails that people send and receive. What can you subtract? Perhaps an email policy like that used at the consulting firm Vynamic will help. They call it zzzMail, as in catching some z’s: “team members are to refrain from sending emails to other team members between 10pm and 6am Monday through Friday, all day Saturday and Sunday, and all Vynamic holidays. In urgent matters, a call or text is preferred over email.”

• Observe and interview users. To identify unnecessary and confusing questions in a benefits form completed by more than two million Michigan residents each year, Civilla researchers conducted over 250 hours of interviews with residents and civil servants—and observed them as they filled out and explained the form. Civilla identified dozens of obstacles that jeopardized residents’ ability to get benefits.

• Build a journey map. Diagram the stages that customers or clients travel through as they try to get information, obtain services, or buy products from an organization—and how they, and employees, feel along the way. Our students Elizabeth Woodson and Saul Gurdus used interviews and observations to map the slow and bewildering process imposed on families of disabled children who sought services from the Golden Gate Regional Center, a social services agency in the San Francisco area. They identified numerous bottlenecks that marred clients’ journeys—especially botched handoffs between silos.

• Try a perfectionism audit. In The Systems Bible, John Gall proposed the Perfectionist’s Paradox: in complex systems, “striving for perfection is a serious imperfection.” Pressures for perfection cause needless effort and delay, interfere with learning from imperfect prototypes, and provoke despair. Many things that are worth doing—or are required by others—aren’t worth doing well. Or, as Gall preaches, ought to be done poorly. In that spirit, ask people to identify tasks where the standards are too narrow or too high, or that are enforced with too much zeal.

Simple Subtraction Rules: In Simple Rules, Don Sull and Kathy Eisenhardt document how many leaders and workplaces benefit from “shortcut strategies that save time and effort by focusing our attention and simplifying the way that we process information.

To help people apply this lesson, we’ve run the Subtraction Game with at least a hundred organizations, including: the top eight executives at Bloom Energy;100 credit union executives; 150 Netflix film postproduction employees; 300 partners in a big law firm; 400 Microsoft executives; and 60 Stanford staffers at a “Help Center” workshop. We ask people to start with solo brainstorming, to “think about how your organization operates. What adds needless frustration? What scatters your attention? What was once useful, but is now in the way?” For some organizations, we add, “Identify impediments that are within your sphere of influence and that are systemic at your company.” Next, people meet in small groups or online rooms for ten minutes or so, discuss the impediments each member generated, and brainstorm more potential subtraction targets. Then, to focus their attention, they select a couple of targets and outline rough implementation plans—who would lead the charge to eliminate these obstacles, whose support they would need along the way, and which people and teams might push back against the change.

When we started this friction adventure, we believed that nearly everything in organizational life ought to be as quick and easy as possible. We were wrong. We now believe that subtraction is beautiful because it clears our minds and gives us time to focus on what ought to be hard, inefficient, complex, and frustrating. Subtracting unnecessary distractions and burdens creates time to develop the deep relationships that are essential for doing great work—and living a fulfilling life.

Powerful Words

Talk That Prompts Others to Act, Persist, and Generate Imaginative Solutions

Say This

Not That

Why

“We’ve shortened all thirty-minute meetings to twenty-five and sixty-minute

meetings to fifty.”

“We’ve made our meetings shorter.”

Concrete language is more persuasive than vague

language because it demonstrates more knowledge about the details of a situation and gives more tangible guidance about what to do.

“The subtraction game is great.”

“The subtraction

game was great.”

The present tense is more persuasive than the past tense because it suggests greater confidence and

certainty about what is best to do now and about how to respond to current challenges.

“I don’t want to waste your

time.”

“I am not allowed to waste your time.”

Use terms that suggest you have chosen to act this way, that you are doing it because you have the power to do it, and you believe it is the right thing. Avoid terms that imply your actions are imposed against your will by rules, laws, or norms you can’t change or by powerful people.

“Your employees are

cold and callous and made my mom cry [:( ].”

“Your employees

are unpleasant

and hurt my mom’s feelings.”

Sensory metaphors, words and phrases that express concepts by linking them to bodily experiences such as touch, smell, pain, hearing, smiles, and tears, are easier to remember, more persuasive, and more contagious.

“We’ve completed our

journey, but our friction fixing will continue.”

“We’ve reached our destination, and we did some mighty fine friction fixing.”

People who frame accomplishments as a journey are more likely to think about and learn from the path they took and persist after reaching a milestone; people who focus on the destination tend to treat it as “mission accomplished” and disengage.