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When we started this friction adventure, we believed that nearly everything in organizational life ought to be as quick and easy as possible. We were wrong. We now believe that subtraction is beautiful because it clears our minds and gives us time to focus on what ought to be hard, inefficient, complex, and frustrating. Subtracting unnecessary distractions and burdens creates time to develop the deep relationships that are essential for doing great work—and living a fulfilling life.