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Paul did a lot more at Alcoa than use powerful words. He and fellow company leaders dismissed managers who didn’t turn knowledge about process improvements into action or, worse yet, covered up safety problems. As business author David Burkus argues, the genius of zeroing in on safety is “you can’t improve safety without understanding every step in the process— understanding each risk—and then eliminating it.” As a result, hundreds of process improvements “made the plants run more efficiently,” and Paul “gradually changed the systems and the culture” so that “executives began sharing other data and other ideas more rapidly as well.” Paul was effective not only because of the powerful language he used to fire up employees and focus their attention on the details of Alcoa’s production processes. What Paul didn’t say provides an equally important lesson for friction fixers: we can’t detect even a whiff of jargon monoxide in his words after reviewing numerous speeches, interviews, and written statements.