In our case, Mark Parker from Nike and Mary Barra from General Motors are two perfect examples. Both have witnessed profound disruption to their businesses, and both are keenly aware of the perils of not adapting quickly to change.
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Peter saw no problem with a system in which he and the analysts who worked for him made so many of the companyâs decisions. Meanwhile, businesses around us were adapting to a world that was changing at blinding speed. We needed to change, we needed to be more nimble, and we needed to do it soon.
The decision to disrupt businesses that are fundamentally working but whose future is in questionâintentionally taking on short-term losses in the hope of generating long-term growthârequires no small amount of courage. Routines and priorities get disrupted, jobs change, responsibility is reallocated. People can easily become unsettled as their traditional way of doing business begins to erode and a new model emerges. Itâs a lot to manage, from a personnel perspective, and the need to be present for your peopleâwhich is a vital leadership quality under any circumstancesâis heightened even more. Itâs easy for leaders to send a signal that their schedules are too full, their time too valuable, to be dealing with individual problems and concerns. But being present for your peopleâand making sure they know that youâre available to themâis so important for the morale and effectiveness of a company.
I suspect that many successful companies that have fallen on hard times in the pastâincluding IBM, Sears, General Motors, Kodak, Xerox, and many othersâsaw perhaps quite clearly the changes in their environment. They were probably able to conceptualize and articulate the need for change and perhaps even develop strategies for it. What I think hurt the most was their inability to change highly structured, sophisticated cultures that had been born in a different world.
We found this initiation of a big new strategy push at this year three to four juncture again and again in the journeys of the most transformative CEOs. Mary Barra took charge at GM in 2014, and in her first two years largely focused on urgent shot-term issues. She had to steer the company through the tumult of a scandal that broke just three weeks after she steeped into the job: GM had failed to disclose that ignition switches in some models were causing cars to suddenly shut off, resulting in the deaths of more than 120 people.
The story speaks to how even the most talented and experienced leaders, whoâve successfullly navigated through many challenges, may overlook or misinterpret arising threats or fail to perceive them at all. That may be true even when theyâve instituted good monitoring systems, with the best data gathering and analytics, and have crackerjack strategy and operations teams supporting them. Ironically, the more success theyâve driven, the more they may be given to misreadings and slackening of vigilance.