In our case, Mark Parker from Nike and Mary Barra from General Motors are two perfect examples. Both have witnessed profound disruption to their businesses, and both are keenly aware of the perils of not adapting quickly to change.
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In James Thompsonâs classic 1967 book, Organizations in Action, he shows that reciprocal interdependence is most demanding. Thatâs when people, teams, silos, and such must constantly adjust back and forth in response to one another as the work unfolds. Football (aka soccer) is a great example. Players constantly change what they do in response to passes and shots from teammates and competitorsâwho, in turn, constantly adjust to othersâ passes and shots.
Peter saw no problem with a system in which he and the analysts who worked for him made so many of the companyâs decisions. Meanwhile, businesses around us were adapting to a world that was changing at blinding speed. We needed to change, we needed to be more nimble, and we needed to do it soon.
The decision to disrupt businesses that are fundamentally working but whose future is in questionâintentionally taking on short-term losses in the hope of generating long-term growthârequires no small amount of courage. Routines and priorities get disrupted, jobs change, responsibility is reallocated. People can easily become unsettled as their traditional way of doing business begins to erode and a new model emerges. Itâs a lot to manage, from a personnel perspective, and the need to be present for your peopleâwhich is a vital leadership quality under any circumstancesâis heightened even more. Itâs easy for leaders to send a signal that their schedules are too full, their time too valuable, to be dealing with individual problems and concerns. But being present for your peopleâand making sure they know that youâre available to themâis so important for the morale and effectiveness of a company.
I suspect that many successful companies that have fallen on hard times in the pastâincluding IBM, Sears, General Motors, Kodak, Xerox, and many othersâsaw perhaps quite clearly the changes in their environment. They were probably able to conceptualize and articulate the need for change and perhaps even develop strategies for it. What I think hurt the most was their inability to change highly structured, sophisticated cultures that had been born in a different world.
People such as James West and Jennifer Heemstra and Clarence Dennis skillfully applied the lessons they gleaned from painful setbacks as part of building successful and fulfilling lives. But weâre not hardwired to confront failure thoughtfully; we have to learn to do it.