A theologian would say that a creative person participates in the Creatorâs work. The creation of the world is an ongoing project, and part of the divinity of the human beingâan idea cherished by Renaissance philosophersâis to add to that process.
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Our present theory is that devotion to a task at hand puts us in harmony with our creative source. We dedicate ourselves to work itself, not to a false personality.
A characteristic of creative people is that they imagine making the impossible possible. That imagining - dreaming, noodling, audaciously rejecting what is (for the moment) true - is the way we discover what is new or important. Steve understood the value of science and law, but he also understood that complex systems respond in nonlinear, unpredictable ways. And that creativity, at its best, surprises us all.
Managing creative processes starts with the understanding that itâs not a scienceâeverything is subjective; there is often no right or wrong. The passion it takes to create something is powerful, and most creators are understandably sensitive when their vision or execution is questioned. I try to keep this in mind whenever I engage with someone on the creative side of our business. When I am asked to provide insights and offer critiques, Iâm exceedingly mindful of how much the creators have poured themselves into the project and how much is at stake for them.
To create usually means to make or do something for public consumption. If the public accepts you, life is exciting. If it ignores you, your spirits may slump.
Creativity is not just about making fascinating inventions or great works of art. It has to do with shaping your life and cultivating your very soul.