Psychological safety doesn't guarantee effectiveness. It just makes it easier to find out what people have to offer. Sometimes, that's a happy surprise. But when people feel able to express themselves, and you find that what they say is not adding value, then you have a responsibility to help. To coach. And even though it's not fun to give people that kind of feedback, it's better to know that someone is in need of it than to remain in the dark. Moreover, it's only fair to let your colleagues know that the impact they're having is not what they're hoping it is.

People opened useful messages for extrinsic reasons; they had something to gain or lose. They opened the other messages for intrinsic reasons; they were just curious.

We don’t always realize it, but what we do and how we do it are themselves pitches. We’re conveying a message about ourselves, our work, or our organization—and other people are interpreting it.

Take some time to find out what they think you’re saying. Recruit ten people—a combination of coworkers and friends and family. Then ask them which three words come to mind in response to one of these questions: What is my company about? What is my product or service about? What am I about? Make it clear that you’re not asking them for physical qualities (“tall, dark, and handsome”) but something deeper.

Once you gather these words, look for patterns. Many people are surprised by the disconnect between what they think they’re conveying and what others are actually hearing. Knowing is the prelude to improving.

Our study emphasizes approaching the patient as a human being and not as an anonymous case study,” Turner told ScienceDaily…

Instead of seeing patients as duffel bags of symptoms, viewing them as full-fledged human beings helps physicians in their work and patients in their treatment. This doesn’t mean doctors and nurses should abandon checklists and protocols. But it does mean that a single-minded reliance on processes and algorithms that obscure the human being on the other side of the transaction is akin to a clinical error.

Every circumstance in which we try to move others by definition involves another human being. Yet in the name of professionalism, we often neglect the human element and adopt a stance that’s abstract and distant. Instead, we should recalibrate our approach so that it’s concrete and personal—and not for softhearted reasons but for hardheaded ones.