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When confronted with the empirical and evaluative complexity that faces us, it can be easy to feel clueless, as if there’s nothing at all we can do. But that would be too pessimistic. Even if we’re walking backwards into the future—and even if the terrain we’re walking on is unexplored, it’s dark and foggy, and we have few clues to guide us—nonetheless, some plans are smarter than others. We can employ three rules of thumb.