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How people actually go about their works, how decisions are made, who gets promoted, how employees interact with one another, what motivates them - these are the things that really count. What makes things especially tricky, especially for an outsider, is that as with real cultures of any type - from corporations to schools, towns, and even nations - most of the really important rules are not written down.

The place to start assessing a culture is to listen, really listen, to how employees describe a place. We believe that within most generalizations there lies an inner core of truth.