You can’t mandate it, can’t engineer it.

What you can do is create the conditions for transformation. You can provide incentives. You can define the marketplace realities and goals. But then you have to trust. In fact, in the end, management doesn’t change culture. Management invites the workforce itself to change the culture.

Even though it’s crucial for a new leader to show that he or she fits into the culture and “gets” it, the paradox is that you don’t want to settle in too comfortably if the culture needs modification. But of course, changing a culture is never as simple as ordering it to be so, especially if the organization is very proud of its traditions. And what organization isn’t?

The issue of trying to transform a culture, especially a deeply embedded one from many years of the corporate equivalent of geological layering, extends well beyond your first hundred days. Sometimes it takes years. The critical point for the early days in a new role is to be highly sensitized to the issue, make an effective cultural assessment, and plant the seeds for the long-term change you are committed to achieving.

Creating the conditions for a cultural transformation takes all the tools at your disposal. You can’t, for example, command an internally focused culture to magically metamorphose into one that canonizes its customers. You have to nudge, suggest, cajole, and ultimately convince people that the new environment you’re proposing really is the best one for the business and, perhaps more important, for themselves. That takes time - and a good sense of timing.

Some leaders look back on their first hundred days and say, “If I could do it again, I wouldn’t hesitate so long to make those key people changes or that strategic move.” Others were glad they exercised restraint. In most cases the timing are dependent on the situation.

Just remember that too much change can break the culture - or more likely destroy the change-maker. You have to pace yourself and continually assess the tolerance of the organization.