Level 5 leaders who build the greatest and most durable companies think first about “who” and then about “what.” They first get the right people on the bus (and the wrong people off the bus) and then figure out where to drive the bus.

When you’re facing chaos, turbulence, disruption, and uncertainty, and you cannot possibly predict what’s coming around the corner, your best “strategy” is to have a busload of disciplined people who can adapt and perform brilliantly no matter what comes next. Our research supported what we came to call “Packard’s Law” (named in admiration after HP’s co-founder): No company can consistently grow faster than its ability to get enough of the right people and still become a great company. If a company consistently grows faster than its ability to get enough of the right people, it will not simply stagnate, it will fall. The number one metric to track isn’t revenue or profit or return on capital or cash flow; the number one metric is the percentage of key seats on the bus that are filled with right people for those seats. Everything depends on having the right people. (Directed reading: Good to Great, Chapter 3; BE 2.0, Chapter 2.)

CONTRARIAN THINKING. If a problem’s been around for a while, it probably can’t be cracked with conventional thinking. Seek out the positive deviants, like Nucor and Haier. Borrow ideas from other domains, like biology, startups, and crowdsourcing. Rigorously challenge your deepest assumptions. Do all this, and you’ll increase the odds of finding a novel solution.

COMPASSION. People aren’t merely skeptical; they’re cynical—and with good reason. Everyone’s fighting their own corner and looking out for their own interests. When asked to help, most people will ask, “What’s in it for me?” To jump this hurdle, you have to put others first. When colleagues see you working to understand their needs, when you help them craft their experiments, and ensure they get the credit, they’ll start to trust you. When your compassion shines through, people will take risks with you and pick you up when you fall.

CONNECTIONS. Building a community is the most important thing an activist can do. This is the ultimate multiplier of individual effort. Employees eager to try something new often make the mistake of asking their boss for permission. Usually they get shot down, or win only grudging support. This isn’t entirely the manager’s fault. A priori, it’s hard to know whether an underdeveloped idea is brilliant or batty. Since great ideas are rare, the default setting for most managers is to say no. So don’t go up, go out. Talk to your peers. Find a few colleagues who will help you build and run an experiment. It’s easy for a manager to say no to a lone supplicant, but much harder to turn aside a small band of partisans who are passionate about making things better and have already made a start.

Lessons for Leaders to Live By:

1. Focus on the Journey, Not the Destination

“The journey is the reward” is ancient Chinese wisdom that, thanks perhaps to Steve Jobs’s affection for it, you’ve probably heard before...

2. Link Little Things to Big Things...

3. Put “Grease People” and “Gunk People” in the Right Places ...

Even if your organization is well designed in other ways, friction problems will fester and flare up if the right people aren’t in the right roles. To avert such troubles, skilled leaders work to put “grease people” in places where friction ought to be low and “gunk people” in places where friction ought to be high. Research on personality and culture reveal differences in responses to rules, risk, and monitoring that can help you figure out where people (including you) fall on our grease-gunk continuum:

Grease People

Gunk People

Rules: “Unbureaucratic personalities” or “Chaos Muppets” who ignore, bend, defy, and remove rules, norms, and traditions.

Rules: “Bureaucratic personalities” or “Order Muppets” who follow, create, and enforce rules, norms, and traditions.

Risk: Comfortable with taking chances, focus on the upside of trying new things. Encourage others to take risky actions.

Risk: Uncomfortable with taking chances, focus on what can go wrong, hesitate to try new things. Discourage others from taking risky actions.

Monitoring: Scrutinize others lightly. Quick to trust others and assume good intent. Downplay and encourage errors, setbacks, and rule breaking.

Monitoring: Scrutinize others closely. Wary about trusting others and assume bad intent. Call out and punish errors, setbacks, and rule breaking.

So, if your organization is plagued by vigilantes who make you jump through hoops akin to “Say, ‘I am filthy,’ five times” consider how they are treated. Are they ignored or underappreciated? If so, firing them isn’t the answer; their replacements will probably act the same way. Try what Larry’s boss did and show them some respect...

4. The Best Friction Fixers Are Friction Shifters...

Leading friction shifting in your team or organization also requires sending clear signals that it’s time for more or less friction, making sure your intentions are understood and shape behavior. You may believe that others hear your message, but as chapter 4 shows, people, especially those with a lot of power, often have a dim understanding of how others interpret and respond to their decisions, orders, and suggestions. Organizations muddy the waters further by pummeling people with confusing, conflicting, and excessive information—making it tough to distinguish “signal” from “noise.” That means, to trigger friction shifting, a leader’s job is to craft simple and crisp signals that it’s time to work in grease or gunk mode...

Paul told us, when you take charge of a troubled company, “you have to assess the situation rather than act quickly. Everyone wants you to do something, so the first thing you say, very calmly, is, ‘We’re not going to do anything today.’” During his first months on the job, Paul hit the brakes and asked “each of the top eighty people in the company to write a two-page document that answered, first, ‘Who are you? What are you responsible for?’ And then: ‘What issues do you believe are most pressing? What would you do if you were me?’” After speaking to all eighty and figuring out what was broken, who the best (and worst) people were, and what was required to fix BHP, Paul let his charges know that it was time to shift gears and start those changes, which, in just a few years, turned the company around...

5. Friction Fixing Is Fueled by Civility, Caring, and Love

A related leadership lesson we’ve implied is that friction fixing is accelerated by shared civility, caring, and love. When such emotions pervade an organization, people form stronger bonds, develop trust, focus on the best qualities of colleagues and customers, and devote more energy to helping others and less to satisfying their selfish needs. Civility, caring, and love reflect a rough hierarchy of collective compassion. As Christine Porath documents in Mastering Civility, when organizations are plagued with rudeness, it causes employee commitment, cooperation, and coordination to plummet...

As Peter Drucker said, “It is a law of nature that two moving bodies in contact with each other create friction.” But civility can help bring out the best in people because, as Drucker put it, “manners are the lubricating oil of an organization.” When employees—and the customers and citizens they serve—treat one another with outward respect, it helps everyone avoid open warfare and backstabbing, resolve (or at least tolerate) tensions, and be more amenable to collaboration. Christine’s research confirms that when civility is pervasive, employees get more done; they go the extra mile to help others and enjoy better physical and mental health. Christine dissects how leaders build civil cultures by modeling desired behaviors, hiring, rewarding, and promoting people for civility, and developing programs that spread respectful actions. She shows how seemingly small interventions pack a wallop. Like the upswing in civility at Ochsner Health in Louisiana. It was sparked partly by the “Ochsner 10/5 way,” which means if an employee is within ten feet of a colleague or patient, the employee is expected to make eye contact and smile. And to say hello if the employee is within five feet. Every organization (and family) would be more civil if we all followed Christine’s advice when we encounter a difficult person: “Before shutting down, saying no, or displaying frustration, try to appreciate where the other person is. You might even go one step further and ask yourself, How can I help them?” Caring is a more powerful form of collective compassion than civility. It entails deeper empathy and concern than surface civil behavior. In caring cultures, people feel obligated to help others avoid and overcome obstacles —they expect one another to take that extra step Christine suggested.

Let’s face it, no one, regardless of how experienced or talented, is equally adept at every aspect of a job. In any case, as Immelt points out, even if you are above average across the board, no leader has the time to concentrate on every aspect of the job, especially in the earliest days of a new position. Think about where your personal involvement will yield the most leverage and where someone else might do an even better job.

If you continue down the road you are on you will be counting on motivation to move the company forward. I cannot honestly recommend that as a way forward because business competition is not just a battle of strength and wills; it is also a competition over insights and competencies. My judgment is that motivation, by itself, will not give this company enough of an edge to achieve your goals.