To the extent that you feel you fall into that category – a rare genius who has perfect pitch in terms of what the market wants – you may be able to specify the work that needs to be done clearly enough for others to merely execute. In that case, go for it! You will be able to forfeit seeking or listening to the input of those who work below you in the organization. Henry Ford, after all, was said to have complained, “why is it every time I ask for a pair of hands, they come with a brain attached?” But for the rest of us, I wouldn't recommend that approach. Few business leaders today can afford to squander the brainpower available in their companies. At the very least most of us need an honest sounding board. But better yet, we need people to bring their ideas to work to help us create better products and a better organization.

Eight Management Techniques for Stimulating Creativity

We’ve spent most of this chapter describing the traits of companies that remain innovative. We’d now like to discuss things individual managers can do to stimulate creativity.

1. Encourage; Don’t Nitpick. Keep in mind that there’s no shortage of good, workable ideas, but that there’s a tremendous shortage of receptivity to ideas. Don’t be like one of those “wet blankets” that shot down the radio, the telephone, Federal Express, the personal computer, and NIKE shoes as “dumb ideas.”...

1. Be Not Judgmental. Harshly critical people destroy creativity and initiative. The fear of being criticized or being made to look and feel stupid is the biggest impediment to people experimenting, initiating, trying new things. The problem is not that people are inherently uncreative, it’s that people are afraid to be creative—afraid of being laughed at, ridiculed, personally attacked, or otherwise psychologically abused. It’s the deep-rooted fear we all carry around of the seventh-grade math teacher making an example of us in front of our peers. …

1. Help Shy People. Some good ideas never go anywhere because the people who have them are too shy to speak up. In fact, some of the best ideas come from quiet people. Quiet people tend to be excellent observers and thinkers; like cats, they’re watchful and attentive, and often intensely curious. Yet they’re also often fearful of voicing their ideas….

4. Stimulate Curiosity. Relentless curiosity, the pure desire to know things, to test them, to see if something will work, fosters creativity. The most creative people ask many questions; it’s as if they never outgrew that naive childlike desire to ask why. Create an environment where it’s ok to ask questions. Ask questions yourself—not critical questions (again, don’t be a wet blanket), but open ended questions in the spirit of inquiry. A favorite question of ours is, “What did you learn from that experience?”...

1. Create Necessity. Human beings have an amazing ability to innovate their way out of seemingly impossible situations. “Necessity,” as the cliché goes, “is the mother of invention.” But cliché or not, it’s true. In fact, many great ideas have emerged precisely because a company lacked the resources to do what it ideally would have liked…

6. Allow Time Away from the Fray. Certain highly creative individuals need solitary time to do their best thinking, time away, time to think in silence. Phil Knight, founder of NIKE, believes that people get their best ideas away from the office, at the beach, or running, which is one reason why NIKE has a wide ranging campus with running trails, tennis courts, basketball courts, weight rooms, and aerobics studios. Herman Miller lets its designers choose their venue for creativity—and some choose to do much of their work at home or somewhere else off-site. .. At Patagonia, the pattern-making group (part of the design department) has a little sign posted near its area: PLEASE OBSERVE QUIET TIME. Closed from 8:00 to 12:00.

1. Catalyze Group Problem Solving. “Quiet time” is not the whole story at Patagonia. In addition to letting people have quiet, solitary incubation and thinking time, it’s essential to capture the creativity of multiple minds thrashing about together. Brainstorming and other group activities produce extraordinary ideas.

Desks at Patagonia are jumbled together in large, open bullpen-style pits (called “Bangladesk”). People are expected to work closely with others—both spontaneously and scheduled—in coming up with new ideas and solutions to problems….

8. Require Fun. “As far as I’m concerned, the most important thing is having fun,” explains Ted Nierenberg, founder of Dansk International Designs. “If you’re not having fun in what you do, lock it up and try something else.”

We’re serious about fun. Fun leads to creativity. Ask people, “Are you having fun?” Ask yourself. Set enjoyment as an absolute requirement of work; if there’s no joy, there will be little creativity. Have you ever noticed that some of the most creative people are a lot like little kids? They like to play, and, to them, work is play.

This doesn’t preclude hard work. Creativity is hard work, but it should also be fun.

Here’s a simple exercise you can do. Reflect on your actions across the last week or month and ask:

1. DID I SUBTLY UNDERMINE A RIVAL? In a bureaucracy, power is zero-sum. When a slot opens up, only one person gets promoted. In the battle to move ahead, it’s tempting to discount the contributions of others, or sow doubts about their integrity or competence.

1. DID I HOLD ON TO POWER WHEN I SHOULD HAVE SHARED IT? In a formal hierarchy, it’s the people who make the big decisions who get paid the big bucks. To justify their superior status, managers must be seen to be making the tough calls. This creates a disincentive to share authority.

1. DID I PAD A BUDGET REQUEST OR EXAGGERATE A BUSINESS CASE? Resource allocation in a bureaucracy is inflexible and conservative. Budgets often get set a year in advance, and anything that looks risky gets down-rated. Given this, it’s tempting to bid for more resources than you need or overstate the merits of your case.

1. DID I FAKE ENTHUSIASM FOR ONE OF MY BOSS’S IDEAS? In a bureaucracy, disagreeing with your boss can be a career-limiting move. Hence, individuals often swallow their reservations rather than risk being seen as disloyal.

5. DID I DISREGARD THE HUMAN COSTS OF A DECISION? If your organization treats people as mere resources, you may be pushed to make decisions that sacrifice trust and relational capital for short-term business gains.

1. DID I PLAY IT SAFE WHEN I SHOULD HAVE BEEN BOLD? In a bureaucracy, the penalties for screwing up are often bigger than the penalties for sitting on your hands. Given that, it’s tempting to defend timidity as prudence.

1. DID I FAIL TO CHALLENGE A COUNTERPRODUCTIVE POLICY? It’s easier to whine about a stupid rule than to challenge a senior policy maker. Civil disobedience is never the safest choice, but systems don’t change until people take a stand.

1. DID I DO LESS THAN I COULD TO FOSTER THE GROWTH OF THOSE WHO WORK FOR ME? As we noted earlier, there’s often an assumption that “commodity jobs” are filled with “commodity people.” As a result, it’s easy to overlook opportunities to nurture the growth of employees doing mundane jobs.

1. DID I FAIL TO CREATE TIME AND SPACE FOR INNOVATION, OR MISS AN OPPORTUNITY TO BACK A PROMISING IDEA? There’s not much glory in being an innovation mentor. It takes time and often ends in failure. It’s easier to keep your head down than to champion a new idea, but the result is inertia and incrementalism.

1. DID I FAVOR MY TEAM AT THE EXPENSE OF THE BUSINESS OVERALL? Bureaucracies offer few rewards for sharing scarce resources with other units. Behaving parochially often produces the best personal outcomes, even when it’s suboptimal for the organization at large.

1. DID I UNFAIRLY DEFLECT BLAME OR CLAIM CREDIT? In a bureaucracy, performance assessments are typically focused on individuals rather than teams. The goal is to be Teflon when the shit hits the fan and Velcro when plaudits are being handed out. This behavior distorts reputations and misallocates rewards, but it’s the way to win in an individualistic organization.

1. DID I SACRIFICE MY VALUES FOR EXPEDIENCY? Bureaucracies value results above all else. If you exceed your targets, no one’s likely to ask what shortcuts you took. Over time, the bias for outcomes over ethics desensitizes an organization to the moral consequences of its actions.

For smaller initiatives, you don’t need to farm for dissent, but you’d still be wise to let everyone know what you’re doing and to take the temperature of your initiative. Let’s go back to your employee, Sheila, the woman who came to you with an idea you’re against. After explaining why you don’t agree, you can suggest that she socialize the idea with her peers and other leaders in the company. This means that she sets up multiple meetings, where she outlines her proposal and enters into discussions in order to stress-test her thinking and collect numerous opinions and data points before making her decision. Socializing is a type of farming for dissent with less emphasis on the dissent and more on the farming.

When you spend this much time encouraging your team to contribute, you’d better make sure your team knows that your doors are always open to ideas. There’s a better way to do everything, and I made it clear: if you had an idea for how we could improve, I wanted to hear it. The first time someone comes to you with an idea, listen closely, because how you handle it will dictate how they choose to contribute in the future. Dismiss them that first time, and you’ll extinguish a flame that’s difficult to rekindle.