Even more problematic is the fact that we’re blind to at least some of our motivation much of the time. We may not fully understand where the desire to eat a certain food is coming from. Do I really love the salty taste of popcorn, or does my daily popcorn habit stem from nostalgia for the days when my family and I used to eat it during movie night? Changing, invisible, competing, and conflicting motivations make this element of behavior hard to pin down and control. This makes us even more frustrated when we fail in our efforts to motivate ourselves or others to make lasting change.

When we match ourselves with behaviors that we already want to do, not what we think we should do, there is no need to fuss with motivational tricks or techniques later. We take the Motivation Monkey out of commission.

Notice that Krieger and Systrom nailed the motivation component by choosing a behavior that people already wanted to do. According to the Behavior Model, they were already in good shape. That alone might have brought them some success. But what they did next catapulted them into the pantheon of Silicon Valley demigods—they made their Golden Behaviors easy to do.

The feeling of success is a powerful catalyst for change. Your confidence grows when you celebrate not only because you are now a habit-creating machine but also because you are getting better and better at being nice to yourself. You start looking for opportunities to celebrate yourself instead of berating yourself.

We could spend weeks, months, even years laboring with the Personality Ethic trying to change our attitudes and behaviors and not even begin to approach the phenomenon of change that occurs spontaneously when we see things differently. It becomes obvious that if we want to make relatively minor changes in our lives, we can perhaps appropriately focus on our attitudes and behaviors. But if we want to make significant, quantum change, we need to work on our basic paradigms. In the words of Thoreau, “For every thousand hacking at the leaves of evil, there is one striking at the root.” We can only achieve quantum improvements in our lives as we quit hacking at the leaves of attitude and behavior and get

to work on the root, the paradigms from which our attitudes and behaviors flow.