Powerful, intentional people do not indulge in fantasy affirmations and declarations. Their word is an embodied word, and they mobilize their life in pursuit of their goals. This does not mean that they are always guaranteed success, but their intent and direction is at one with their declarations.

I’ve found that people don’t naturally think in terms of specific behaviors, and this tendency trips up almost everyone.

People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal, ” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.

When we match ourselves with behaviors that we already want to do, not what we think we should do, there is no need to fuss with motivational tricks or techniques later. We take the Motivation Monkey out of commission.

It’s time to set the record straight and acknowledge that bad habits are not fundamentally different from good habits when it comes to basic components. Behavior is behavior; it’s always a result of motivation, ability, and a prompt coming together at the same moment.

We’re self preserving. Most of us would never intentionally push someone else down to get where we want to go. The key word here is “intentionally,” because intention involves thought. When we’re triggered and not thinking, our desire to protect ourselves first takes over. When layoffs loom at a company, otherwise decent people will quickly throw each other under the bus to keep a job. Sure, they wouldn’t consciously want to hurt their colleagues, but if it comes down to “them versus me,” they will ensure they come out on top. That’s biology.