The more vividly you can picture what you want, the better. You usually have to know where you’re going in order to get there.

When we match ourselves with behaviors that we already want to do, not what we think we should do, there is no need to fuss with motivational tricks or techniques later. We take the Motivation Monkey out of commission.

There is a direct connection between what you feel when you do a behavior and the likelihood that you will repeat the behavior in the future.

The skill of embracing a new identity. When you can let go of old identities and embrace new ones, you will soar in your ability to go from tiny to transformative.

Our ability to take advantage of what psychologists call “habit discontinuity” depends on what we do in the narrow window of opportunity that opens up after routine-busting changes.