Vision Component 1: Core Values and Beliefs

Core values and beliefs are where vision begins. Core values and beliefs are like an ether that permeates an organization—its decisions, its policies, its actions— throughout all phases of its evolution. Some companies refer to this as their “guiding philosophy.”

Core values and beliefs form a system of fundamental motivating principles and tenets—precepts about what is important in both business and life, how business should be conducted, its view of humanity, its role in society, the way the world works, what is to be held inviolate, and so on. You can think of it as analogous to the “philosophy of life” that an individual might have. Core values and beliefs are analogous to a biological organism’s “genetic code”—they are in the background, but always present as a shaping force.

The core values and beliefs come from inside you. You, as a leader of the company, imprint your personal values and beliefs about life and business through your daily actions.

And therein lies the crucial aspect of core values and beliefs: they must be an absolutely authentic extension of the values and beliefs you hold in your own gut. You don’t “set” values. The proper question isn’t, “What values and beliefs should we have?” but rather “What values and beliefs do we actually hold in our gut?”

Ultimately, core values and beliefs get instilled by what you do, by specific, concrete actions, not by what you say.

The principle of coaching is to provide language and practice that alter the structure of interpretation of the client.

A 2013 paper presents a set of “design principles” for doing this [creating a community], such as developing strong mechanisms for making decisions and resolving conflicts.

Vision is an important role. Heart and soul matter. Often that is embodied in the founder, but many other people may also embody what the company stands for, its mission and spirit. They don’t show up on a balance sheet, income statement, or org chart, but they are very valuable.

A practice that works in one circumstance will not necessarily work in another, as parents who have tried to raise a second child exactly like they did the first can readily attest. While practices are situationally specific, principles are deep, fundamental truths that have universal application. They apply to individuals, to marriages, to families, to private and public organizations of every kind. When these truths are internalized into habits, they empower people to create a wide variety of practices to deal with different situations. Principles are not values. A gang of thieves can share values, but they are in violation of the fundamental principles we’re talking about. Principles are the territory. Values are maps. When we value correct principles, we have truth—a knowledge of things as they are.