The genuine work of a coaching program begins when a coach and client both declare the outcomes that they are dedicated to accomplish.

A huge portion of coaching’s power comes from clients intentionally making declarations, a deliberate stepping out from reacting to life, from one incident to another.

[One of the elements of conducting a conversation with a client is] refraining from making judgments about what our conversational partner says and, instead, expressing respectful curiosity for whatever is brought up.

In enrollment, both the client and the coach make explicit what they are committed to accomplishing in the coaching program.

So another part of the answer is that the coach speaks in a way that frees the client to take action.