But through that coaching he also showed them how to coach their people and teams, which made them much more effective managers and leaders. Time and time again, they note that whenever they face an interesting situation, they ask themselves, what would Bill do? And we realized, we do it, too. What would Bill do? How would the coach handle this situation?

And a Google internal study in 2008 (one that Bill loved) proved that teams with managers who regularly practiced a set of eight behaviors had lower turnover and higher satisfaction and performance. Topping the list of behaviors: “is a good coach.

Not surprisingly, when Google conducted a study to determine the factors behind high-performing teams, psychological safety came out at the top of the list. (More details about the study can be found in James Graham, “What Google Learned from Its Quest to Build the Perfect Team,” New York Times, February 25, 2016.)

A coach coaches in the moment,” Scott Cook says. “It’s more real and more authentic, but so many leaders shy away from that.

As Bill described it, his job as our coach was to “see little flaws in the organization that with a little massage we can make better. I listen, observe, and fill the communication and understanding gaps between people.